CLIENT STORIES

I'm honored to share the voices of those I've had the privilege to collaborate with. Throughout my career, I've worked with an incredibly diverse range of people, from luxury brands to private clients, each interaction shaping my understanding of the power of fashion.

Over the years, I've been asked to lend my expertise to style stories featured in newspapers and magazines, further enriching my journey in the fashion world. My methodology revolves around uncovering the unique style, personality, and lifestyle of each client, using fashion as a means of empowerment and storytelling.

Fashion, to me, is more than just clothing—it's a tool for inclusivity and empowerment. With a focus on research and a deep understanding of the fashion landscape, I place my clients at the center of a rigorous and insightful styling process.

TESTIMONIALS

  • With an unparalleled eye for style and ability to discern both current trends and enduring elegance, Guga curates wardrobes that are not only fashion-forward but transcend fleeting fads

    Private Secretary, Royal Palace of Saudi Arabia

  • Guga has incredible taste and educates his customers about how cut and color work for you as an individual. He helps make wardrobe choices that fit with the current fashion aesthetic while respecting each person’s individual comfort level and need for practicality.

    Property Entrepreneurs

  • I would never have dreamed of having such an experience, but after the way it made me feel, I will certainly continue to enjoy my newly found passion for fashion with Guga’s guiding hand and expert eye.

    Private Client

  • Guga is fun, passionate, knowledgeable and more importantly, extremely empathetic which helped ease any anxieties I had regarding the overall experience. I was in the company of an expert who could bring out the best in my style, look and confidence.

    Deputy Editor, Digital Publication

  • Both myself and partner would be lost without our fashion ‘lighthouse’ and highly recommend his services to anyone wishing to seek guidance before a big shopping trip. Especially to those who are changing industries - from wearing suits daily to a more casual/relaxed work environment.

    Private Clients

  • Guga helped me with 'big occasion' dressing. He instinctively knew what would work even when I did not and provided many magic moments for me.

    Private Client

  • An expert in his field and an amazing human being! He’s helped me hugely over the years, starting with a complete wardrobe cleansing exercise, guiding me kindly but firmly through some questionable past choices so I could understand what really works for me. Always with a sustainable angle to adjust/alter and resale.

    Senior Vice President, Global Executive Search

  • Guga educates his customers about how cut and colour. He helps make wardrobe choices that fit with the current fashion aesthetic while respecting each person’s individual comfort level and need for practicality.

    Property Entrepreneurs

  • My wife and I sought Guga's expertise for our wedding attire. He urged us to be open-minded, and his selections surprised us - we loved what we once would have dismissed. Guga even styled our 10-month-old son. His keen eye and sensitivity to our shopping anxiety made our special day extra stylish!

    Private Clients

  • Guga is a true game-changer! Initially hesitant about dresses, I met Guga for styling help, and it was transformative. His natural charm put me at ease instantly, making the experience feel like shopping with a stylish friend. Now, I confidently wear dresses, knowing exactly what suits me and why. Thanks to Guga, my life truly changed for the better!

    Private Client

  • Guga has been our go-to style expert for years, offering invaluable advice and innovative ideas. His support is unparalleled, especially during transitions like moving from formal to casual attire. We highly recommend Guga as your fashion guide - he's simply the best.

    Private Clients

  • As a guy who never thought much about personal shopping, I was amazed by his expertise. He not only helped me revamp my professional wardrobe but also challenged my old fashion beliefs. Now, I understand what suits me and why. Thanks Guga

    Private Client

BRANDS I’VE worked WITH

Alaia, Areia Group, Burberry, Chanel, COS, Dover Street Market, Galvan, Gina, Isabel Marant, Jil Sander, Jolie's Private Members Cub India, KTC Bank Thailand, Loro Piana, Louis Vuitton, Matches Fashion, Maybank Malaysia, Off White, Prada, Qatar Airways, Qurom Private Members Club India, Saint Laurent Paris, Selfridges, Turkish Airline, UOB Bank Singapore, Valentino.

mentioned in press

The Independent, City AM, Marie Claire, Glass Magazine, YOU Magazine, Gentlemen’s Journal, MensHealth.co.uk, More Magazine, Luxurious Magazine, VCHStyle.com.

CLIENT STORY

Director of Interiors

When I hit a wardrobe boredom crisis, I turned to Guga, thinking I needed to 'throw money at the problem' with new pieces. Instead, he skillfully guided me through repackaging my existing clothes, making alterations where needed to create a fresh look. What I appreciated most was his perspective, focusing on enhancing what I already had rather than encouraging me to buy more. Plus, we had a blast doing it!

Guga's innate style and fashion expertise are unparalleled, making him a true trendsetter. His impeccable fashion sense shines through in his unique and fashion-forward ensembles, reflecting his keen eye for trends, colors, and textures.

As a skilled business professional, Guga's natural charisma and exceptional ability to connect with people have led to unparalleled success in business development. Moreover, Guga's deep appreciation for art adds an artistic flair to his work, whether incorporating artistic elements or offering advice on art-inspired fashion choices.

I wholeheartedly recommend Guga's services for a transformative fashion experience that goes beyond aesthetics, empowering individuals and corporates to make a lasting impact in style and business.