the confidenCE
to be
your AUTHENTIC self

the experience

For personalized 1:1 styling, I start by understanding each client's unique identity, lifestyle, and preferences. From the initial consultation, I tailor a bespoke approach that includes wardrobe reviews, curated shopping trips, and the development of a personal style aligned with your lifestyle. This can start remotely via video call, and move to in-person.

I maintain ongoing relationships with clients, offering continuous wardrobe management and advice to ensure you benefit fully from each session. My aim is to empower you to feel confident and authentic in your appearance, every day.

OUR SESSION WILL BE

PERSONALISED

I begin by understanding each client's unique identity, lifestyle, and preferences. From the initial consultation, I craft a bespoke approach that includes wardrobe reviews, curated shopping trips, and the development of a personal style aligned with your lifestyle.

SUSTAINABLE

I prioritize incorporating your existing wardrobe and sourcing the best options within your budget, including adjusting and altering owned items to fit perfectly. Through careful selection, attention to detail, and expert craftsmanship, we create a wardrobe that not only exudes luxury but also stands the test of time, ensuring each piece is tailored to perfection.

SUPPORTIVE

I maintain ongoing relationships with clients, offering continuous wardrobe management and advice to ensure you fully benefit from each session. My aim is to empower you to feel confident and authentic in your appearance every day.

FAQs below.

  • With an unparalleled eye for style and ability to discern both current trends and enduring elegance, Guga curates wardrobes that are not only fashion-forward but transcend fleeting fads

    Private Secretary, Royal Palace of Saudi Arabia

  • Guga has incredible taste and educates his customers about how cut and color work for you as an individual. He helps make wardrobe choices that fit with the current fashion aesthetic while respecting each person’s individual comfort level and need for practicality.

    Property Entrepreneurs

  • I would never have dreamed of having such an experience, but after the way it made me feel, I will certainly continue to enjoy my newly found passion for fashion with Guga’s guiding hand and expert eye.

    Private Client

  • Guga is fun, passionate, knowledgeable and more importantly, extremely empathetic which helped ease any anxieties I had regarding the overall experience. I was in the company of an expert who could bring out the best in my style, look and confidence.

    Deputy Editor, Digital Publication

  • Both myself and partner would be lost without our fashion ‘lighthouse’ and highly recommend his services to anyone wishing to seek guidance before a big shopping trip. Especially to those who are changing industries - from wearing suits daily to a more casual/relaxed work environment.

    Private Clients

  • Guga helped me with 'big occasion' dressing. He instinctively knew what would work even when I did not and provided many magic moments for me.

    Private Client

  • An expert in his field and an amazing human being! He’s helped me hugely over the years, starting with a complete wardrobe cleansing exercise, guiding me kindly but firmly through some questionable past choices so I could understand what really works for me. Always with a sustainable angle to adjust/alter and resale.

    Senior Vice President, Global Executive Search

  • Guga educates his customers about how cut and colour. He helps make wardrobe choices that fit with the current fashion aesthetic while respecting each person’s individual comfort level and need for practicality.

    Property Entreneurs

  • My wife and I sought Guga's expertise for our wedding attire. He urged us to be open-minded, and his selections surprised us - we loved what we once would have dismissed. Guga even styled our 10-month-old son. His keen eye and sensitivity to our shopping anxiety made our special day extra stylish!

    Private Clients

  • Guga is a true game-changer! Initially hesitant about dresses, I met Guga for styling help, and it was transformative. His natural charm put me at ease instantly, making the experience feel like shopping with a stylish friend. Now, I confidently wear dresses, knowing exactly what suits me and why. Thanks to Guga, my life truly changed for the better!

    Private Client

  • Guga has been our go-to style expert for years, offering invaluable advice and innovative ideas. His support is unparalleled, especially during transitions like moving from formal to casual attire. We highly recommend Guga as your fashion guide - he's simply the best.

    Private Clients

  • As a guy who never thought much about personal shopping, I was amazed by his expertise. He not only helped me revamp my professional wardrobe but also challenged my old fashion beliefs. Now, I understand what suits me and why. Thanks Guga

    Private Client

styling FAQs

What is personal styling, and how does it work?

Personal styling is a service where a professional stylist assists individuals in curating a wardrobe that reflects their unique identity and lifestyle. It begins with an initial consultation to understand your preferences, followed by wardrobe reviews, shopping trips, and ongoing support to refine your style.

How do I know if personal styling is right for me?

Personal styling is for anyone looking to enhance their personal style, whether you're seeking a wardrobe refresh, preparing for a special occasion, or simply wanting to feel more confident in your appearance. If you're unsure, schedule a consultation to discuss your goals and see how styling can benefit you.

Is personal styling for men and women?

Personal styling is for everyone, regardless of gender! I work with clients of all genders and ages to help them discover and refine their personal style.

Will I have input into the styling process?

Of course! Your input is crucial throughout the styling journey. We'll start with understanding your preferences, lifestyle, and goals, and every step of the process will be tailored to align with your vision and comfort level.

What should I expect during the initial consultation?

The initial consultation is an opportunity for us to get to know each other. We'll discuss your style goals, wardrobe challenges, and any specific preferences you have. It's a collaborative process, so feel free to share your ideas and concerns.

How long does the styling process take?

The duration of the styling process varies depending on individual needs and goals. Some clients achieve their desired style in a few sessions, while others prefer ongoing support for continuous wardrobe refinement. We'll work together to create a timeline that suits you best.

What happens after the initial styling session?

After the initial session, we'll continue to refine your style through wardrobe reviews, shopping trips, and ongoing support. I'll be available to answer any questions and provide guidance as you integrate your new wardrobe into your daily life.

How often should I schedule styling sessions?

The frequency of styling sessions depends on your preferences and goals. Some clients prefer regular sessions for continuous support, while others schedule sessions as needed for specific occasions or wardrobe updates. We'll work together to determine a schedule that works best for you.

how do you work with my budget?

Personal styling is adaptable to various budgets. During the initial consultation, we'll discuss your budget and explore cost-effective options for achieving your style goals. Whether it's maximizing your existing wardrobe or strategically investing in key pieces, we'll find solutions that work for you.