Guga Filho

empowering
PERSONAL Style

personal styling

CONSULTANCY

Empowering Individuals Through Fashion's Transformative Potential.

Centered on understanding your unique style, personality, and lifestyle, my approach goes beyond image creation.

With meticulous research and fashion expertise, I place you at the heart of every decision, ensuring a rigorous journey towards self-expression and confidence. Fashion, to me, is more than clothing— it's a vehicle for personal empowerment and authentic storytelling.

PERSONAL STYLING

Crafting Your Signature Style.

Embark on a personalized styling journey, where I delve into your unique identity and preferences to craft a bespoke approach.

Explore and understand your unique identity, lifestyle, and preferences.
Transform your existing wardrobe into a reflection of your evolving style.
Embark on a style journey to explore new looks and elevate your wardrobe, tailored to reflect your unique personality and preferences.

consultancy

BESPOKE SOLUTIONS FOR BUSINESS GROWTH.

Partner with me to tailor my expertise to your organization's needs, including setting up and refining personal shopping departments. From strategic guidance to staff training and client acquisition strategies, I'm here to support your business growth. Let's collaborate to elevate your brand and exceed industry standards together

Tailored expertise to establish personal shopping departments
Strategic guidance and staff training
Client acquisition strategies for business growth

With an unparalleled eye for style and ability to discern both current trends and enduring elegance, Guga curates wardrobes that are not only fashion-forward but transcend fleeting fads

Private Secretary, Royal Palace of Saudi Arabia
Guga has incredible taste and educates his customers about how cut and color work for you as an individual. He helps make wardrobe choices that fit with the current fashion aesthetic while respecting each person’s individual comfort level and need for practicality.

Property Entrepreneurs
I would never have dreamed of having such an experience, but after the way it made me feel, I will certainly continue to enjoy my newly found passion for fashion with Guga’s guiding hand and expert eye.

Private Client
Guga is fun, passionate, knowledgeable and more importantly, extremely empathetic which helped ease any anxieties I had regarding the overall experience. I was in the company of an expert who could bring out the best in my style, look and confidence.

Deputy Editor, Digital Publication
Both myself and partner would be lost without our fashion ‘lighthouse’ and highly recommend his services to anyone wishing to seek guidance before a big shopping trip. Especially to those who are changing industries - from wearing suits daily to a more casual/relaxed work environment.

Private Clients
Guga helped me with 'big occasion' dressing. He instinctively knew what would work even when I did not and provided many magic moments for me.

Private Client
An expert in his field and an amazing human being! He’s helped me hugely over the years, starting with a complete wardrobe cleansing exercise, guiding me kindly but firmly through some questionable past choices so I could understand what really works for me. Always with a sustainable angle to adjust/alter and resale.

Senior Vice President, Global Executive Search
Guga educates his customers about how cut and colour. He helps make wardrobe choices that fit with the current fashion aesthetic while respecting each person’s individual comfort level and need for practicality.

Property Entrepreneurs
My wife and I sought Guga's expertise for our wedding attire. He urged us to be open-minded, and his selections surprised us - we loved what we once would have dismissed. Guga even styled our 10-month-old son. His keen eye and sensitivity to our shopping anxiety made our special day extra stylish!

Private Clients
Guga is a true game-changer! Initially hesitant about dresses, I met Guga for styling help, and it was transformative. His natural charm put me at ease instantly, making the experience feel like shopping with a stylish friend. Now, I confidently wear dresses, knowing exactly what suits me and why. Thanks to Guga, my life truly changed for the better!

Private Client
Guga has been our go-to style expert for years, offering invaluable advice and innovative ideas. His support is unparalleled, especially during transitions like moving from formal to casual attire. We highly recommend Guga as your fashion guide - he's simply the best.

Private Clients
As a guy who never thought much about personal shopping, I was amazed by his expertise. He not only helped me revamp my professional wardrobe but also challenged my old fashion beliefs. Now, I understand what suits me and why. Thanks Guga

Private Client
Guga’s understanding of personality, occasion and style make him a great resource. He’s also great at finding a fantastic outfit at a great price - and he’s a lot of fun!

Vice President of Franchise & Category Management

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